Painting By Mikaela

Full brand design for a commercial and residential painting business. I wanted to create a brand for 'Painting by Mikaela' (PBM) that was unique to her with a cohesive and personality-filled visual system that stood out from the competition. In the crowded market of professional painters, PBM sets itself apart with a logo that encompasses multiple messages and informs a visual language that allows for a multitude of expressions across collateral. This personality is exhibited through distinct typography and colourful copywriting.

Logo Breakdown

Secondary Brand Marks

Letterform Customization

Colour Palette

Typography

Primary Typeface

Display Typefaces

Posters & Copywriting

Paint Colour Poster

Visual System

Pattern Bank

Paint Strokes

T-shirt Graphic

Business Card

Van Wrap

Social Media

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