Secondary Brand Marks
Posters + Copywriting
Full brand design for a commercial and residential painting business. I wanted to create a brand for 'Painting by Mikaela' (PBM) that was unique to her with a cohesive and personality-filled visual system that stood out from the competition. In the crowded market of professional painters, PBM sets itself apart with a logo that encompasses multiple messages and informs a visual language that allows for a multitude of expressions across collateral. This personality is exhibited through distinct typography and colourful copywriting.