SPR: Emerge
SPR: Emerge, was a community engagement project that was aimed at increasing pedestrian traffic and enhancing the image along Stony Plain Road.
The event features emerging artists’ work on the windows of businesses in the SPR area along with a gallery display at 300 West Block. This illustrated map highlights those locations and landmarks and was created to promote the event and display on the windows of businesses.
The event features emerging artists’ work on the windows of businesses in the SPR area along with a gallery display at 300 West Block. This illustrated map highlights those locations and landmarks and was created to promote the event and display on the windows of businesses.
Details
SPR For the Holidays
For the Stony Plain Road holiday campaign I developed illustrations for 12 different personas to include in their holiday gift guide. Working with their communications coordinator, I created characters to represent the different people on your shopping list and the Stony Plain Road businesses that would offer the perfect gift for each one. Each illustration includes references to products sold at relevant businesses. The graphics were used on the SPR blog and social media accounts to promote holiday shopping in the area.
Illustration Series
The Outdoors Lover
The Pet Parent
The Fitness Fanatic
The Kiddos
The Auto Buff
The Beauty Guru
The Hobbyist
The Relaxation Seeker
The Renovator
The Grownups
The Gourmet
