Visual identity for The Adams Agency, a communications firm. The wordmark incorporates quotation marks as a reference to clear and confident communication. The device is also applied to a lowercase “a” monogram, establishing a secondary identifiable mark. The colour palette provides The Adams Agency with a sense of experience and an unexpected twist with the bright coral. Applications of the brand in use show its versatility in being applied to various touchpoints and how the quotation marks become a bold gesture for the brand.