Visual identity for The Adams Agency, a communications firm. The wordmark developed incorporates quotation marks as a reference towards clear and confident communication, is also applied to a lowercase “a” monogram, establishing a secondary identifiable mark for the brand. The colour palette provides The Adams Agency with a sense of experience and an unexpected twist in the bright coral. Applications of the brand in use show its versatility in being applied to various touchpoints. Creating a visual device derived from the logo, the quotation mark symbol used on the applications, emphasizes the skill of the brand with it’s bold, confident gesture.