Precision Retail

Branding for a post-checkout survey plugin for Shopify. Integrating seamlessly into Shopify stores, Precision Retail allows online customers to opt into a survey for loyalty discounts/coupons. Through these optional surveys, store owners receive valuable insights for their business for their future marketing and advertising efforts.

Logo

The Precision Retail emblem is composed of lossage and circle shapes taken from the form fields of an online survey visual set in a multi-point gradient. The tone is bright and technology forward with monochromatic greens.

Logo Design

Brand Illustrations

I built an extensive library of visual assets to communicate the tools and outcomes of Precision Retail. Starting with a series of hero illustrations that could be used across a range of messaging depicting customers connected to their online purchases, from footwear to books and cosmetics. The spot illustrations help visualize the different survey templates available to store owners based on their desired outcomes.

Brand Hero Illustrations

Spot Illustrations

Typography

Icon Set

Slide Template

Website

I designed the Precision Retail site in Figma and organized the essential information on the product, from pricing structures, to the competitive landscape, and testimonials.

Website Header

Website

Brand Guidelines

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