The identity system for the Stollery Children's Hospital Foundation's 'Tomorrow & Today' Campaign visualizes the journey of Stollery's past, present, and future. The journey may be full of ups and downs, twists and turns, but the outcome is for every child in Alberta to have a better tomorrow, starting with the things we build today. A gradient connected line became the visual language for the identity system being used for the campaign logo, illustrations, and visual messaging. The line is infinite and can be extended to contain and describe Stollery's history and vision for the future.
Careful consideration was given while developing the illustrations into creating a system that could be flexible and modular. The approach needed to depict both specific and broad visual concepts and communicate an optimistic spirit while describing serious challenges with sensitivity. The Illustrations echo the direction of the campaign's logo to expand the identity system. Using the existing brand palette of the Stollery, but in a new way, as a connected gradient.
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