Safety Can Be Hard to See

Safety can be hard to see, but it’s present if you learn to look for it. With no one universal visual for the concept of safety, the task was to communicate this core message through the visual treatment of the word itself. The type on this poster was created by optically adjusting the line weight of the spiraling graphic, so that, when viewed from a reasonable distance, the message becomes visible. Once the viewer reads and understands the word 'safety', the secondary copy then explains that once you know what to look for, safety is present throughout our healthcare system.