Brand Illustration
The illustration assets I developed were created to be modular and be easily assembled in a variety of ways to fit the many use cases of the campaign. Inspired by overhead views of neighbourhood blocks and the idea of a colourful community mosaic. I wanted to visualize the idea of reaching beyond the walls of your own home and connecting with your neighbours.
Custom Lettering Wordmark
Window Vinyl for Homeowners
Stake Sign & Banner for use at Community Events
Welcome Mat
Out-Of-Home Promotion
An out-of-home environmental advertisement was placed on sidewalks in participating neighbourhoods. The implementation and messaging on the advertisement were meant to resemble a welcome mat, presenting the entire community as a home with an open door for people to come together as neighbours.
Handbill
Social Media Seasonal Variant of Campaign Graphics
Resource Guides
Awesome Block Awards
Twitter Post
Website Banner
Awesome Block Award Winners – Community Clothesline
