The illustration assets I developed were created to be modular and be easily assembled in a variety of ways to fit the many use cases of the campaign. Inspired by overhead views of neighbourhood blocks and the idea of a colourful community mosaic. I wanted to visualize the idea of reaching beyond the walls of your own home and connecting with your neighbours.
An out-of-home environmental advertisement was placed on sidewalks in participating neighbourhoods. The implementation and messaging on the advertisement were meant to resemble a welcome mat, presenting the entire community as a home with an open door for people to come together as neighbours.
Awesome Block Awards